MBA Sports and Entertainment at Manchester Metropolitan University

Programme overview

The Manchester Met MBA in Sports and Entertainment is designed for experienced professionals who operate at the intersection of leadership, commercial strategy and cultural influence within sport and entertainment. It is particularly suited to current and aspiring CEOs, commercial and marketing directors, heads of brand and content, senior managers within clubs, leagues, venues and media organisations, as well as founders and entrepreneurs building ventures across sport, entertainment and related cultural industries. The programme also speaks directly to emerging creative leaders, including those working in brand, content, fashion, media and experience design, who are increasingly shaping the identity, narrative and global positioning of sport organisations.

Faculty: Faculty of Business and Law | Department: Department of People and Performance | Duration: 2 years part-time; There are 38 days of delivery over two years (33 teaching days, 3 induction days in year one, 1 mini-induction in year two, 1 end-of-year showcase day) | Study mode: part-time | Intake: September 2027 | Location: Manchester, England, United Kingdom

What you will study

The programme equips students with core MBA capabilities while applying them to the distinctive dynamics of sport and entertainment. Students will explore how organisations create and capture value through brand, content, experience design and audience engagement, while also navigating global markets, regulation, investment and long-term strategic risk. Year 1 core: Dynamic Strategies for a Changing World, Developing Leadership for Decent Employment and Productivity, Corporate Financial Management, Business Analytics and Decision Support, Consultancy in Action. Year 2 core: The Geopolitical Economy of Sports and Entertainment, Sports and Entertainment Marketing For A Digital Age, Sports and Entertainment Law, Managing Strategic Operations, Strategic Investments in Sports and Entertainment, Transformational Entrepreneurship.

Career pathways

Throughout the Manchester Met MBA you’ll develop as a leader and gain vital skills to progress up the career ladder. We’ll provide you with expert advice and support for building your CV and developing interview techniques.

Official programme page

Application information

Entry requirements

Entry requirements: This course is open to candidates who have leadership or management experience and are ready to take their career to the next level. To be considered you’ll need: Academic criteria. A minimum of a lower-second class honours (2:2) bachelor’s degree, or an international equivalent qualification. Professional Experience Criteria. A minimum of 3 years post-graduation work experience at a professional or managerial level. If you would like us to review your CV ahead of applying, please email a copy of your CV or a link to your LinkedIn profile to [email protected]. Admissions Personal Statement Criteria. Candidates are asked to provide a personal statement with their application – this is your opportunity to share more about your experience and motivations. In the region of 450-500 words, you should consider: What has motivated you to pursue an MBA? Your post-MBA career objectives. Why you feel the Manchester Met MBA is the right fit for you. How your professional experience to-date has prepared you for MBA study. What you will bring to the MBA cohort. Non-standard entry. Candidates who do not hold a degree-level qualification but who can demonstrate extensive professional experience (typically in the region of 10 years) are invited to discuss their background with our team: [email protected]. International applicants. As a part-time programme, this course is not eligible for student visa sponsorship, however you will be required to attend workshop sessions in Manchester, which many students can do with a standard visitor visa. You can find out more about the visa requirements for your country, here: https://www.gov.uk/check-uk-visa or you can email [email protected]. IELTS 6.5 overall.

Intake: September 2027

Duration: 2 years part-time; There are 38 days of delivery over two years (33 teaching days, 3 induction days

Apply through the official page: https://www.mmu.ac.uk/study/postgraduate/course/mba-sports-and-entertainment#how-to-apply

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