BSc (Hons) Sports Marketing Management at Manchester Metropolitan University

By integrating management theory with practical application, our sports marketing management degree equips you with the knowledge and skills necessary for a successful career in the sport, recreation, and leisure industries. Throughout the programme, you will be encouraged to think creatively and bring your own ideas to tackle real-world business challenges, from running recruitment campaigns and managing events to developing marketing strategies and conducting market research. In your first year, you will explore the fundamentals of the sports marketing industry.

Faculty: Faculty of Business and Law  |  Department: Department of People and Performance  |  Duration: 3 years full-time; 4 years with placement; 4 years with overseas study; 4 years with foundation  |  Study mode: full-time, placement year available  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

The sports marketing management course combines management theory with real-world sports industry practice, providing a comprehensive foundation in management, marketing, finance, strategy, operations, event delivery, governance, and legal frameworks. This course is designed to equip you with the knowledge and skills to lead in sport, recreation, and leisure. Year 1 core: Sport Events and Operations, Sport Business And Marketing Management, Developing Professional Skills, Global Sports, Introduction to Digital Marketing and Social Media. Year 2 core: Contemporary Issues in Sports Marketing, Applied Professional Skills, Research and Analysis in Sport, Brand Management For Sports Marketing; options: Sport Events Delivery, Sports for Development, Sports Media and Communications. Year 3 core: Global Sports Sponsorship, Enhancing Professional Skills, Digital End-to-End Campaign Management for Sports, Independent Project; options: The Sports Consumer, Advanced Data Analytics, Global Sports: Mega Events and Policy, Sports Law.

Career pathways

Some of our graduates have secured roles with major sports organisations like BBC Sport, England Netball, Birmingham 2022 Commonwealth Games and British Swimming. Others are in roles in football clubs such as Chelsea, Everton, Manchester City and Manchester United.

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