BSc (Hons) Fashion Marketing at Manchester Metropolitan University

Programme overview

On BSc (Hons) Fashion Marketing, you'll explore how brands connect with consumers and develop the strategic, digital, and analytical skills needed to market fashion in a fast-moving, global industry. You’ll learn how marketing teams shape brand identity, customer experience and business performance across everything from luxury fashion to start-ups. From day one, you will explore digital-first strategies including influencer marketing, personalisation, AI, user-generated content and omni-channel campaigns, gaining insight into how these tools drive engagement and loyalty.

Faculty: Faculty of Arts and Humanities | Department: Manchester Fashion Institute | Duration: 3 years full time; 4 years full time with placement/study abroad | Study mode: full-time, placement year available | Intake: September 2027 | Location: Manchester, England, United Kingdom

What you will study

BSc (Hons) Fashion Marketing develops the practical knowledge and professional skills you need to succeed in the dynamic fashion industry. The programme combines theory and hands-on practice, giving you insight into how marketing supports brand growth, customer engagement, and business performance. Year 1 core: Global Fashion Industry - Marketing, Fashion Business Fundamentals - Marketing, Branding and Marketing Communications, Introduction to Marketing. Year 2 core: Career Readiness, The Global Consumer, Fashion X, Digital Marketing. Year 3 core: Strategic Fashion Marketing, Marketing Leadership; options: Fashion Consultancy Project, Fashion Enterprise Project, Fashion Research Project.

Career pathways

Graduates of BSc (Hons) Fashion Marketing go on to pursue a wide range of roles across the fashion and retail industries. The programme equips you with the skills to work in positions that combine creativity, strategy, and commercial awareness, giving you the confidence to take on responsibilities from campaign delivery to brand strategy.

Official programme page

Application information

Entry requirements

GCE A levels - grades BBC or equivalent. Pearson BTEC National Extended Diploma - grade DMM. Access to HE Diploma - Pass overall with a minimum 112 UCAS Tariff points. UAL Level 3 Extended Diploma - grade of Merit overall. OCR Cambridge Technical Extended Diploma - grade DMM. T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer. IB Diploma - Pass overall with a minimum overall score of 28 or minimum 112 UCAS Tariff points from three Higher Level subjects. Other Level 3 qualifications equivalent to GCE A level are also considered. A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications. Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course. GCSE grade C/4 in English Language or equivalent, e.g. Pass in Level 2 Functional Skills English. and GCSE grade C/4 in Mathematics or equivalent, e.g. Pass in Level 2 Functional Skills Mathematics. IB: IB Diploma with minimum 28 points overall or 112 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics. IELTS: 6.0 overall with no individual element below 5.5.

Domestic applicants: GBP 10,050 a year (2027/28). Standard UK and Channel Islands full-time fee for 2027/28 as stated on the course page Source

Intake: September 2027

Duration: 3 years full time; 4 years full time with placement/study abroad

Apply through the official page: https://www.ucas.com

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