BSc (Hons) Digital Marketing at Manchester Metropolitan University

Programme overview

Marketing is changing fast. Automated systems now shape what people see online and how they interact with brands. Businesses use digital platforms, data, and artificial intelligence (AI) to understand customers, promote products, and improve results.

Faculty: Faculty of Business and Law | Department: Department of Marketing, International Business and Tourism | Duration: 3 years full-time; 4 years full-time with placement | Study mode: full-time, placement year available | Intake: September 2027 | Location: Manchester, England, United Kingdom

What you will study

This course focuses on five key themes: AI in marketing, customer-focused strategy, data-driven decision-making, ethical responsibility, and real-world experience. In your first year, you will be introduced to the basics of digital marketing and AI, building a strong foundation in how digital marketing works in practice. Year 1 core: Fundamentals Of Digital And AI Marketing, Digital Literacy And Academic Competency, Fundamentals Of Digital Marketing Analytics, Exploring Consumer Behaviour In Digital And AI-Enabled Environments, Responsible Digital And AI Marketing. Year 2 core: Marketing Research And Data Analysis, Rich And Immersive Digital Marketing, Building Your Professional Profile, Digital And AI Visibility And Authority. Year 3 core: Digital And AI Brand And Content Strategy, Graduate Futures: Leadership And Success, Strategic Digital And AI Communications, Final Project.

Career pathways

This programme helps you build the professional, digital, and transferable skills needed for a successful career in digital marketing. You’ll gain experience in areas like content creation, data analysis, and online campaigns.

Official programme page

Application information

Entry requirements

GCE A levels - grades BBB or equivalent. Pearson BTEC National Extended Diploma - grade DDM. Access to HE Diploma - Pass overall with a minimum 122 UCAS Tariff points. UAL Level 3 Extended Diploma - grade of Merit overall. OCR Cambridge Technical Extended Diploma - grade DDM. T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer. Welsh Baccalaureate - We accept the Level 3 Advanced Skills Baccalaureate Wales or WJEC Level 3 Advanced Skills Challenge Certificate towards meeting the course entry requirement alongside up to two other A level-equivalent qualifications. The minimum grade required will normally be the same as the lowest grade listed in the A-Level entry requirements. IB Diploma - Pass overall with a minimum overall score of 30 or minimum 120 UCAS Tariff points from three Higher Level subjects. Other Level 3 qualifications equivalent to GCE A level are also considered. A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications. Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course. GCSE grade C/4 in English Language or equivalent, e.g. Pass in Level 2 Functional Skills English. and GCSE grade C/4 in Mathematics or equivalent, e.g. Pass in Level 2 Functional Skills Mathematics. IB: IB Diploma with minimum 30 points overall or 120 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics. IELTS: 6.0 overall with no individual element below 5.5.

Domestic applicants: GBP 10,050 a year (2027/28). Standard UK and Channel Islands full-time fee for 2027/28 as stated on the course page Source

Intake: September 2027

Duration: 3 years full-time; 4 years full-time with placement

Apply through the official page: https://www.ucas.com

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