BSc (Hons) Digital Business Analytics at Manchester Metropolitan University

Programme overview

The BSc (Hons) Digital Business Analytics course equips you with the skills to extract, interpret, and communicate actionable insights, helping organisations gain a competitive edge through data-driven decision making. Ideal for those who enjoy working with data, the course covers business data analytics, data visualisation, advanced analytics, AI, and the strategic application of analytics in business decisions. You'll develop your skills progressively, starting with foundational data literacy and statistical thinking in your first year.

Faculty: Faculty of Business and Law | Department: Department of Operations, Technology, Events and Hospitality Management | Duration: 3 years, 4 years sandwich | Study mode: full-time | Intake: September 2027 | Location: Manchester, England, United Kingdom

What you will study

The BSc (Hons) Digital Business Analytics course delivers a clear progression from foundational data literacy to advanced predictive modelling. In year one, you'll master core competencies including the digital professional in organisations, digital development and business analysis. Year 1 core: Digital Systems Architecture & Business Analysis, The Digital Professional in Organisations, Business Data Analytics Fundamentals, Digital Development. Year 2 core: Data Visualisation and Decision Making, Responsible Digital Innovation & Ethics, Leading Digital Change, Advanced Business Analytics. Year 3 core: Digital Business Research & Consulting Methods, Digital Transformation Strategy & Implementation, Application of Analytics in Business, AI & Data-Driven Decision Making.

Career pathways

The course prepares you for diverse roles including: Business Analytics Consultant. Data Analytics Manager.

Official programme page

Application information

Entry requirements

GCE A levels - grades BCC or equivalent. Pearson BTEC National Extended Diploma - grade DMM. Access to HE Diploma - Pass overall with a minimum 106 UCAS Tariff points. UAL Level 3 Extended Diploma - grade of Merit overall. OCR Cambridge Technical Extended Diploma - grade DMM. T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer. IB Diploma - Pass overall with a minimum overall score of 26 or minimum 104 UCAS Tariff points from three Higher Level subjects. Other Level 3 qualifications equivalent to GCE A level are also considered. A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications. Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course. GCSE grade C/4 in English Language or Level 2 Functional Skills English pass. and GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass. IB: IB Diploma with minimum 26 points overall or 104 UCAS Tariff points from Higher Level. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics. IELTS: 6.0 overall with no individual element below 5.5.

Domestic applicants: GBP 10,050 a year (2027/28). Standard UK and Channel Islands full-time fee for 2027/28 as stated on the course page Source

Intake: September 2027

Duration: 3 years, 4 years sandwich

Apply through the official page: https://www.ucas.com

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