BA (Hons) Fashion Communication at Manchester Metropolitan University

On BA (Hons) Fashion Communication, you’ll explore how fashion brands connect with their audiences through brand strategy, storytelling, and creative campaigns. You’ll cover all areas of fashion communication, combining marketing theory with hands-on practical work. This means you’ll learn how to develop strategic campaigns and creative content that grab attention and work across traditional and digital platforms.

Faculty: Faculty of Arts and Humanities  |  Department: Manchester Fashion Institute  |  Duration: 3 years full-time; 4 years full-time with placement; 4 years full-time with study abroad  |  Study mode: full-time, placement year available  |  Intake: September 2027  |  Location: Manchester, England, United Kingdom

What you will study

Studying fashion communication at Manchester Fashion Institute will enable you to develop a holistic and in-depth understanding of all channels, their diverse nature, and how they can be best deployed to effectively reach the intended target audience in the current customer-centric, and digitally accelerated economy. A multidisciplinary approach to learning communication techniques is taken and comprises the overall consideration of: · Brand identity. · Fashion industry market positioning. · Consumer behaviour insight analysis. · Overall socio-political and economic macro market trends. Year 1 core: Introduction to Fashion Communication, Fashion Consumer Insight, Contemporary Narrative, Branding and Marketing Communications. Year 2 core: Digital Content Marketing and Communication, Career Readiness, Brand Consultancy, Fashion X. Year 3 core: Global Future Fashion, Fashion Spaces, Creating and Connecting.

Career pathways

Our graduates will have the commercial and creative marketing communication skills, with the broad breadth of knowledge and confidence to adapt to the ever-changing fashion industry environment, where the customer is at the heart of every decision made. They will go on to work in roles relevant to fashion communication practices, and will hold job titles such as Marketing Communications Executive, Brand Marketing Executive, Creative Executive, Influencer Executive, Social Media Executive, PR Executive, Campaign Co-Ordinator and Multichannel Marketing Executive.

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