BA (Hons) Fashion Art Direction at Manchester Metropolitan University

Programme overview

In a rapidly evolving fashion landscape shaped by digital innovation and shifting cultural values the ability to create and visually communicate fashion-based ideas has never been more vital. As a creative, you’ll need the ambition, curiosity and confidence to respond to these changes, and to help shape them. On BA (Hons) Fashion Art Direction, you’ll explore fashion’s visual languages, and be encouraged to critically develop and present exciting, original concepts, and in the process, define your own creative practice in the context of the wider industry.

Faculty: Faculty of Arts and Humanities | Department: Manchester Fashion Institute | Duration: 3 years full-time · 4 years with placement year and/or overseas study | Study mode: full-time, placement year available | Intake: September 2027 | Location: Manchester, England, United Kingdom

What you will study

The course explores how to anticipate change through trend and lifestyle analysis, equipping you to generate and develop original visual fashion concepts across multiple platforms. You’ll build creative expertise in: Still and moving image. Year 1 core: Scoping, Fashion Cultures, Responding, Fashion Collaboration. Year 2 core: Anticipating, Fashion Cultures in Context, Refining, Fashion X. Year 3 core: Fashion Futures, Industry Proposal, Directing and Producing.

Career pathways

Graduates of this course will develop the skills and experiences to work within a range of exciting creative areas within fashion and the media industry. They may go on to be freelance photographers/stylists or work within established areas of the industry such as publishing houses.

Official programme page

Application information

Entry requirements

GCE A levels - grades BCC or equivalent. Pearson BTEC National Extended Diploma - grade DMM. Access to HE Diploma - Pass overall with a minimum 106 UCAS Tariff points. UAL Level 3 Extended Diploma - grade of Merit overall. OCR Cambridge Technical Extended Diploma - grade DMM. T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer. IB Diploma - Pass overall with a minimum overall score of 26 or minimum 104 UCAS Tariff points from three Higher Level subjects. Other Level 3 qualifications equivalent to GCE A level are also considered. A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications. Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course. GCSE grade C/4 in English Language or equivalent, e.g. Pass in Level 2 Functional Skills English. IB: IB Diploma with minimum 26 points overall or 104 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English. Please see our digital portfolio requirements page for guidance on preparing and submitting your portfolio. IELTS: 6.0 overall with no individual element below 5.5. Portfolio required.

Domestic applicants: GBP 10,050 a year (2027/28). Standard UK and Channel Islands full-time fee for 2027/28 as stated on the course page Source

Intake: September 2027

Duration: 3 years full-time · 4 years with placement year and/or overseas study

Apply through the official page: https://www.ucas.com

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