Digital Marketing Management (MSc) at Liverpool Hope University

The world of digital marketing is constantly evolving, offering both challenges and exciting possibilities. Our newly developed master’s programme gives you the skills you need to succeed in this dynamic field. We'll teach you the core ideas of digital marketing and show you how companies put them into action in real-life situations.

Faculty: Liverpool Hope Business School  |  Duration: 12 months (full-time); 27 months (part-time)  |  Study mode: full-time, part-time  |  Intake: January 2027 & September 2027  |  Location: Liverpool, England, United Kingdom

What you will study

Modules include Digital Marketing Fundamentals, 6 X 3 hours, International Marketing in the Digital Age, Marketing Dissertation/ Consultancy Project, Social Media Marketing Strategy and Content Marketing Innovations, Marketing Analytics and AI, Leading with Purpose, 8 X 2 hours, Global Human Resource Management Practice and Organisational Behaviour, The Digital Consumer, Strategic Management.

Career pathways

Typical entry-level salaries for positions such as digital marketing assistant range from £22,000 to £25,000. A digital marketing officer or executive, with a few years' experience, can expect to earn in the region of £22,000 to £28,000.

Official programme page