Keele University campus

Business

MSc Sports Business Management at Keele University

Keele University, United Kingdom

Programme overview

Study the diverse and dynamic world of sports on our Sports Business Management MSc. Capitalise on your enthusiasm for sport as you develop your industry knowledge, refine your business expertise and acquire the practical skills that will prepare you for leadership roles in the sports arena such as Sports Manager, Marketing Director or Events Manager.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 1 year full-time, or up to 2 years with Placement  |  Study mode: full-time; placement option  |  Intake: September and January  |  Location: Keele, England, United Kingdom

What you will study

If you choose the 'with Placement' route, you will complete a 6-12 month placement module after the taught element of your programme.

Career pathways

Your understanding of the sports sector and the business knowledge you will have acquired on the Sports Management MSc opens up a range of career possibilities in the global sports industry and beyond. Employers are seeking individuals with the right package of skills and who can adapt to, and provide solutions to the future challenges faced by the sport and business worlds.

Official programme page

Application information

Entry requirements

Typical offer: 2:2 degree in any subject. English language: IELTS 6.5 overall with 5.5 in all components (English Group B).

Domestic applicants: GBP 11,700 a year (2026/27). UK full-time fee per year. Source

International applicants: GBP 18,200 a year (2026/27). International full-time fee per year. Source

Intake: September and January

Duration: 1 year full-time, or up to 2 years with Placement

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