BA (Hons) Business Management with Events at Keele University

Turn your passion for organising memorable experiences into a rewarding career in the growing events sector. From strategic management to global events and festivals, you will explore core business management principles alongside specialised modules in events management. You will gain insights into the latest trends in the industry, including sustainable practices and innovative technologies.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 3 years or 4 years with international, placement or entrepreneurship year  |  Study mode: full-time  |  Intake: 2027 entry  |  Location: Keele, England, United Kingdom

What you will study

Year 1 compulsory modules: Professional and Academic Development 1, The Business of Organisations, Data, Decisions and Visualisation, The Global Business Context. Year 2 compulsory modules: Professional and Academic Development 2, Contemporary Business Operations, Leisure, Sport and Society: Sustainability, Politics and Communities, Events Operations and Management. Year 3 compulsory modules: Professional and Academic Development 3, Strategic Management, Project, Managing Global Events and Festivals.

Career pathways

This programme offers numerous opportunities to broaden your knowledge and develop a range of transferable skills that are highly valued by employers, enhancing your future career potential. Your critical thinking skills will be sharper, your communication abilities will have improved, you will have gained knowledge about the fundamentals of business and established an entrepreneurial mindset.

Official programme page