BA (Hons) Business Management and Marketing at Keele University

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 3 years or 4 years with international, placement or entrepreneurship year  |  Study mode: full-time  |  Intake: 2027 entry  |  Location: Keele, England, United Kingdom

What you will study

Year 1 compulsory modules: Professional and Academic Development 1, The Business of Organisations, Marketing Fundamentals, Data, Decisions and Visualisation. Year 2 compulsory modules: Professional and Academic Development 2, Contemporary Business Operations, Marketing Research: Principles, Process and Practice, Creative Marketing Communication in the Digital Age.

Career pathways

This innovative Business Management and Marketing BA course will provide you with a fantastic combination of business and marketing skills that you can apply in business, the public sector and not-for-profit organisations. Many organisations recruit business management and marketing graduates, not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions and more. Roles graduates could go on to include: Digital Marketing Manager, Communications Manager, Management Consultant, IT Consultant, Sales Executive, Logistics Manager.

Official programme page