Keele University campus

Business

MSc Digital Marketing at Keele University

Keele University, United Kingdom

Programme overview

Build your expertise as a digital marketing professional, forging meaningful connections, crafting compelling narratives, and designing impactful strategies. Creativity and innovation in marketing are continually being transformed by advancements in digital technologies, offering new ways to engage global audiences. Explore specialist areas including emerging trends such as artificial intelligence and effective content strategies while mastering the tools to stay ahead in this ever-evolving industry.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 1 year full-time, or up to 2 years with Placement  |  Study mode: full-time; placement option  |  Intake: September, January  |  Location: Keele, England, United Kingdom

What you will study

If you choose the 'with Placement' route, you will complete a 6-12 month placement module after the taught element of your programme.

Career pathways

Keele’s Digital Marketing MSc provides you with an excellent understanding of digital marketing and highly valued transferable skills that could help you achieve your career aspirations working in dynamic roles in a variety of industries. Digital marketing graduates can progress to a broad range of roles from working for bespoke marketing and creative agencies to organisations in the private, public or third sectors.

Official programme page

Application information

Entry requirements

Typical offer: 2:2 degree in any subject. English language: IELTS 6.5 overall with 5.5 in all components (English Group B).

Domestic applicants: GBP 11,700 a year (2026/27). UK full-time fee per year. Source

International applicants: GBP 18,200 a year (2026/27). International full-time fee per year. Source

Intake: September, January

Duration: 1 year full-time, or up to 2 years with Placement

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