BA (Hons) Sports Business Management at Keele University

The sports industry - a fast-paced, global sector with exciting career possibilities. If you love sport and aspire to work in this dynamic field, our Sports Business Management BA will develop your understanding of the inner workings of the industry and help you to build a comprehensive set of business skills so you can achieve your goals.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 3 years or 4 years with international, placement or entrepreneurship year  |  Study mode: full-time  |  Intake: 2027 entry  |  Location: Keele, England, United Kingdom

What you will study

Develop a thorough understanding of the complexities of the sports industry with our Sports Business Management degree. Build a portfolio of essential and transferable business skills for a variety of sports careers such as sports management, sports marketing or event coordination.

Career pathways

To be part of the growing sports industry and to pursue a successful career you will need skills and experience that set you apart from the competition. This programme offers numerous opportunities to broaden your knowledge and develop a range of transferable skills that are highly valued by employers, enhancing your future career potential.

Official programme page