BA (Hons) Marketing at Keele University

Start your journey to becoming a highly creative and skilled marketing professional, with the expertise to excel in a variety of sectors. On our Marketing BA you will develop your understanding of essential marketing theories and techniques, and gain real-world experiences to enhance your career potential.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 3 years or 4 years with international, placement or entrepreneurship year  |  Study mode: full-time  |  Intake: 2027 entry  |  Location: Keele, England, United Kingdom

What you will study

Effective marketing is at the heart of a business's success. Without it, how would organisations compete in a crowded marketplace, build brand awareness, communicate with consumers or leverage the opportunities digital marketing creates?

Career pathways

Our Marketing BA programme will give you a broad range of subject-specific and highly transferable skills relevant to working in the modern marketing environment. You can use the skills you’ve learned in different organisations, not just business enterprises, but health services, local and central government, charities and in educational institutions such as universities. Roles graduates could go on to include: Digital Marketing Manager, Communications Manager, Management Consultant, IT Consultant, Sales Executive, Logistics Manager.

Official programme page