BA (Hons) Esports Business Management at Keele University

Passionate about gaming and inspired to learn more about the global esports industry? Our Esports Business Management BA will help you develop a holistic view of this exciting creative industry and provide you with the savvy business knowledge and hands-on experience vital for you to pursue a career in this highly competitive and booming sector.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 3 years or 4 years with international, placement or entrepreneurship year  |  Study mode: full-time  |  Intake: 2027 entry  |  Location: Keele, England, United Kingdom

What you will study

Year 1 compulsory modules: Professional and Academic Development 1, The Business of Organisations, Data, Decisions and Visualisation, Sports and Esports Management Principles. Year 2 compulsory modules: Professional and Academic Development 2, Contemporary Business Operations, Marketing Esports: Consumer Insights and Engagement, Governance and Ethics in Sports and Esports. Year 3 compulsory modules: Professional and Academic Development 3, Strategic Management, Project, Contemporary Issues in Esports Team Management.

Career pathways

To be part of the growing esports industry and to pursue a successful career you will need skills and experience that set you apart from the competition. Our Esports Business Management programme gives you a solid understanding of the esports industry plus a strong package of business knowledge and practice experience that will enable you to follow your career ambitions.

Official programme page