MSc Digital Business (Media Economics and Digital Markets) at Ilmenau University of Technology

Formerly Medienwirtschaft. Combines media-specific content from economic, technical and social science perspectives with a cross-industry economics education, deepening the competences from a Bachelor's degree and qualifying for independent academic work and a doctorate. Compulsory modules are media economics, media marketing, media management and communication theories, and media law.

Faculty: Faculty of Economic Sciences and Media  |  Duration: 4 semesters (2 years), 120 credit points  |  Study mode: full-time; German-taught; double master with Russia (currently suspended)  |  Intake: Winter semester (1 October) and summer semester (1 April)  |  Location: Ilmenau, Thüringen, Germany

What you will study

Compulsory module on media economics and media law (media economics, media marketing, media management and communication theories, media law); elective areas in enterprises, strategy and management (for example business-to-business marketing, innovation management, motivation and leadership, international service marketing, strategic management and entrepreneurship, strategic controlling, business ethics, sustainability management), international economics and communication (for example energy economics, European law, intercultural communication, international trade law and economics, strategic risk and crisis communication, resource economics, environmental economics) and supplementary aspects of media economics (for example data analysis and data mining, IT service management); and the master's thesis.

Career pathways

Fields include finance and controlling, purchasing, sales and marketing, project management, corporate management, advertising and media agencies, TV and radio stations, newspaper, magazine, book and music publishers, and multimedia houses and film production companies.

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