BA Applied Media and Communication Studies at Ilmenau University of Technology

Trains students as communication professionals who can steer complex strategic communication and understand the technical background. It teaches theoretical and methodological knowledge to understand communication holistically, with media projects in which students write press releases, organise events and design PR strategies. A technical-economic part gives a basic understanding of how a company operates and how digital products and services are used strategically.

Faculty: Faculty of Economic Sciences and Media  |  Duration: 6 semesters (3 years), 180 credit points  |  Study mode: full-time; German-taught; double degree with Indonesia possible  |  Intake: Winter semester (1 October)  |  Location: Ilmenau, Thüringen, Germany

What you will study

Communication science theories (for example media content research, communicator research, reception and effects research), communication science methods (statistics, quantitative and qualitative methods, computational methods, research seminar), career-field qualification (specialisation, media project, project management, technical internship of 22 weeks in the 5th semester, stay abroad, English for media), media technology and information technologies (web technologies, applied media technology, mathematics, and a track in applied media informatics or applied business information systems), media economics and media law (business administration, economics, media management, online marketing, media law), and the bachelor thesis with exposé and colloquium. From the 4th semester students can specialise in journalism, PR or media management.

Career pathways

Graduates work in media companies, internal and external corporate communication, online marketing, social media management and advertising campaigns. Fields include public relations, marketing, media consulting, communication research, event and project management, journalism, media production and e-learning.

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