BSc Digital Business (Media Economics) at Ilmenau University of Technology

Provides a sound business and economics education complemented by expertise in data and media law, media and communication science, computer science and media technology fundamentals, and innovation management. It prepares for careers in the digital economy or the modern media sector, for example as a product manager who positions and markets digital products and develops digital sales strategies.

Faculty: Faculty of Economic Sciences and Media  |  Duration: 6 semesters (3 years), 180 credit points  |  Study mode: full-time; German-taught  |  Intake: Winter semester (1 October)  |  Location: Ilmenau, Thüringen, Germany

What you will study

Economics (finance, marketing, micro- and macroeconomics, production management, accounting, corporate management), media (applied media technology, introduction to communication science and media law, media management, media markets and digitalisation), law (introduction to law, corporate law), mathematical foundations (mathematics and statistics for economics and social sciences), an elective area in business and media (for example innovation management, service marketing, sports economics and event management, taxation, or a semester abroad), soft skills, studium generale and languages, a proseminar and technical internship and the bachelor thesis.

Career pathways

Fields include content providers, management of information and media companies, marketing and public relations, multimedia and advertising agencies, public regulation of the digital economy, product management of digital business fields, companies in the games, streaming or music industry, and management consulting.

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