MSc Marketing and Innovation at Goldsmiths, University of London

This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment. This programme is designed to cultivate responsible future leaders who can contribute to building a more sustainable, inclusive, and equitable future for organisations, industry, and society.

Faculty: School of Creative Management  |  Department: Business, Management, Marketing  |  Duration: One year full-time  |  Study mode: full-time  |  Intake: January and September  |  Location: London, England, United Kingdom

What you will study

Modules (compulsory modules): Data Analysis for Managers, Technological Innovation & Market Creation, Digital Marketing and Branding, Marketing Strategy, Creativity and Innovation Management, Psychology of Marketing and Advertising, Research Project.

Career pathways

You'll learn core leadership skills and how to apply them to manage the near-continuous need for innovations and changes in organisational products, structures, strategies, and processes. Through a range of optional modules, you'll have the opportunity to choose to study the latest techniques and strategies for consumer behaviour and marketing or seek to develop a fully formed business model for entrepreneurial ventures.

Official programme page