BA (Hons) Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London

Programme overview

BA Promotional Media places you at the centre of today’s dynamic media landscape. Combining the latest academic thinking with insight, strategy, AI tools and content development, this programme prepares you to thrive in the growing industries of advertising, branding, PR and the expanding creator economy. You’ll study in the School of Media, Communications and Cultural Studies, ranked third in the UK in the QS World University Rankings by Subject (2024) and globally recognised as a leader in the subject.

Faculty: School of Media, Communications and Cultural Studies | Duration: 3 years full-time | Study mode: full-time | Location: London, England, United Kingdom

What you will study

Modules (compulsory modules): Introduction to Promotional Media: Histories, Contexts, Theories, Introduction to Marketing, Writing For The Media, Media Arts, Culture and Cultural Studies, Web Design, The Promotional Industries: Convergence and The Digital, Visual Storytelling.

Official programme page

Application information

Entry requirements

We accept the following qualifications: A-level: CCC. BTEC: DMM. International Baccalaureate: 27 points overall with three HL subjects at 555. UAL Extended Diploma: Merit overall. Access: Pass with 45 Level 3 credits including 24 Distinctions and a number of merits/passes in subject-specific modules. Scottish qualifications: CCCCD (Higher) or DDD (Advanced Higher). European Baccalaureate: 65%. Irish Leaving Certificate: H3 H3 H3 H3. English language: IELTS 6.0 with a 6.0 in writing and no element lower than 5.5. UCAS code P310.

Domestic applicants: GBP 9,790 a year (2026/2027). Home - full-time Source

International applicants: GBP 23,000 a year (2026/2027). International - full-time Source

Duration: 3 years full-time

Apply through the official page: https://www.gold.ac.uk/ug/apply/

Explore more study programmes

Business