BSc (Hons) Marketing at Goldsmiths, University of London

This degree explores marketing and its interdisciplinary links, combining psychology, sociology, anthropology and management. The structure of the degree unites two forces: meeting the educational requirements of a Marketing and Business undergraduate degree, and integrating the different disciplines. You will learn about the foundations of marketing theory and practice such as product development, service design, promotion and advertising, brand management and consumer behaviour.

Faculty: School of Creative Management  |  Department: Business, Management, Marketing  |  Duration: 3 years full-time  |  Study mode: full-time  |  Location: London, England, United Kingdom

What you will study

Year 1 (compulsory modules): Strategic Management, Introduction to Marketing, Foundations of Economics 1: Theories, Identity, Agency & Environment 1, Finance and Accounting, Marketing Management, Identity, Agency & Environment 2, Foundations of Economics 2: Business Applications. Year 2 (compulsory modules): Developing an Employability Strategy, Consumer Behaviour, Marketing Communications, Brand Management, Market Research and Consumer Insight, The Goldsmiths Project. Year 3 (optional modules): Research Dissertation, Marketing Strategy, Consumer Culture, Digital Marketing and Social Media, Coding and Data Analytics, Production Innovation and Management.

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