MA Public Relations, Advertising and Marketing at Goldsmiths, University of London

The MA Public Relations, Advertising and Marketing crosses the formalised boundaries established between media, public relations (PR), marketing and advertising in theorisations of these fields; establishing links between practitioner literatures/theory, and media and cultural studies. You will explore the convergence between public relations, advertising, and marketing roles, as well as digital-first roles including paid social, short-form video production, social listening, and community management.

Faculty: School of Media, Communications and Cultural Studies  |  Duration: 1 year full-time or 2 years part-time  |  Study mode: full-time, part-time  |  Location: London, England, United Kingdom

What you will study

Modules (compulsory modules): PR, Advertising & Marketing, Brand Campaign Skills, PR Advertising & Marketing Dissertation, A 12,000-word dissertation, Optional modules chosen from MCCS or from other subject areas.

Career pathways

MA Promotional Media graduates work across disciplines and countries in wide-ranging roles, including: Account executives, Content marketers, Corporate communicators, Digital copywriters, Event managers, Government communicators, Influencer marketing specialists, Paid social executives, Platform strategists, Product managers. Media buyers Media planners Marketing officers Online community managers Programmatic advertising executives SEO/GEO analysts Sponsorship coordinators UI/UX copywriters

Official programme page