Marketing with Consumer Psychology BA (Hons) at De Montfort University

What do we buy and why do we buy it? Marketing & Consumer Psychology BA (Hons) is an innovative, forward-thinking degree designed to unlock the hidden mechanisms behind human decision-making.

Faculty: Faculty of Business and Law  |  Department: Marketing  |  Duration: Three years full-time, four years with a placement  |  Study mode: full-time, optional placement year (sandwich)  |  Intake: September  |  Location: Leicester, England, United Kingdom

What you will study

Year 1: Global Business Environment and Market Insight, Principles of Marketing, Consumer Behaviour and Decision Making, Social Responsibility in Action and Marketing Communications in a Digital Context. Year 2: Brand Management and Storytelling, Integrated Marketing Communications. Year 3: Contemporary Issues in Marketing, Content Marketing and Creative Strategy, Behavioural Science and Portfolio OR Dissertation.

Career pathways

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

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