Advertising and Digital Marketing BA (Hons) at De Montfort University

Blending creative strategy with a digital-first curriculum, this course gives you hands-on experience with advanced analytics, influencer marketing, and live agency briefs. This degree course sits at the heart of the creative and commercial sectors, shaping how global brands connect, communicate, and create meaningful change.

Faculty: Faculty of Business and Law  |  Department: Marketing  |  Duration: Three years full-time, four years with a placement  |  Study mode: full-time, optional placement year (sandwich)  |  Intake: September  |  Location: Leicester, England, United Kingdom

What you will study

Year 1: Introduction to Marketing, Advertising and Communications, Marketing in a Digital World, Social Responsibility in Action and Professional Learning. Year 2: Digital Marketing and Media, Integrated Marketing Communications. Year 3: Marketing Insight & Strategy, Social Media and Influencer Marketing.

Career pathways

A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

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