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Fashion Marketing BA (Hons) at De Montfort University

De Montfort University, United Kingdom

Programme overview

Blend creativity with business acumen and gain the tools to shape the future of fashion marketing. This course equips you with essential skills to thrive in the dynamic fashion industry.

Faculty: Faculty of Arts, Design and Humanities  |  Department: Fashion and Textiles  |  Duration: Three years full-time, four years full-time with a placement. Six years part-time.  |  Study mode: full-time, part-time, optional placement year (sandwich)  |  Intake: September  |  Location: Leicester, England, United Kingdom

What you will study

Year 1: Fashion Consumer and Marketplace, Fashion Business, Fashion Lifecycle, Sustainable Futures. Year 2: Customer Relation Management, Digital Innovation and Sustainable Futures, Digital Marketing, Fashion Communication and Branding. Year 3: Strategic Fashion Marketing, Creative Brand Direction.

Career pathways

As a Fashion Marketing student, you can gain practical experience on real-world projects through valuable placements, helping you develop industry-ready skills. Supported by a dedicated award-winning careers team and strong industry connections, you’ll enhance your expertise, expand your professional network, and could even kick-start your career before graduating.

Official programme page

Application information

Entry requirements

UCAS points: 112; A Level: BBC; BTEC Extended Diploma: DMM; T Levels: Merit; Access to HE: Pass with 30 Level 3 credits at Merit; International Baccalaureate (IB): 26; GCSEs: 5 x GCSEs at grade 4/C or above including English and Maths; If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential. UCAS code WN45.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition fee; UK/home rate Source

International applicants: GBP 17,600 a year (2027/28). Tuition fee; EU and international rate Source

Intake: September

Duration: Three years full-time, four years full-time with a placement. Six years part-time.

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