CY Cergy Paris University campus

Business

BUT TC - parcours Marketing digital, e-business et entrepreneuriat at CY Cergy Paris University

CY Cergy Paris University, France

Programme overview

The BUT TC parcours Marketing digital, e-business et entrepreneuriat is the digital-marketing specialisation of the three-year BUT Techniques de commercialisation (licence grade), with an optional study semester abroad in BUT 2.

Faculty: CY IUT  |  Duration: 3 years  |  Study mode: full-time; taught in French; work-study (alternance) available, continuing education available  |  Location: Cergy, Île-de-France, France

What you will study

Common core in year 1 and specialisation in digital marketing, e-business and entrepreneurship in years 2 and 3.

Career pathways

Roles such as community manager; masters and business schools; 90 per cent insertion rate.

Official programme page

Application information

Entry requirements

General baccalauréat (mathematics, NSI, economic and social sciences, history-geography, languages, humanities) or STMG, or CY L1 reorientation; six criteria reviewed.

Domestic applicants: EUR 178 a year (2026/2027). National registration fee for a licence at CY (EU/EEA and exempt students); a national registration fee, not a separate tuition charge Source

International applicants: EUR 2,902 a year (2026/2027). Differentiated registration fee for non-EU international students in a first-cycle national diploma Source

Duration: 3 years

Apply through the official page: https://www.parcoursup.gouv.fr/

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