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MBA Customer Relationship Management at Chemnitz University of Technology

Chemnitz University of Technology, Germany

Programme overview

Extra-occupational MBA treating customer relationship management from marketing, management, business-process and IT perspectives. Students learn to manage customer experience along the customer life cycle.

Faculty: Continuing Education and Lifelong Learning (TUCed)  |  Duration: 4 semesters (24 months), 120 ECTS  |  Study mode: part-time (extra-occupational); German-taught  |  Intake: Winter semester; enrolment possible at any time  |  Location: Chemnitz, Sachsen, Germany

What you will study

Customer relationship management from marketing, management, business-process and IT perspectives: marketing-oriented CRM concepts, touchpoint design along the customer journey, customer-related processes and CRM solutions, marketing automation and AI, plus general management basics.

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Application information

Entry requirements

First university degree with at least 180 ECTS (Bachelor, Master, Diplom or Magister) in any subject and at least one year of professional experience.

Intake: Winter semester; enrolment possible at any time

Duration: 4 semesters (24 months), 120 ECTS

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