BSc Event and Online Marketing at Chemnitz University of Technology

Programme overview

Extra-occupational online Bachelor in event and online marketing, combining self-study with online seminars. Graduates gain subject and methodological skills in online marketing and live communication.

Faculty: Continuing Education and Lifelong Learning (TUCed) | Duration: 6 semesters (36 months), 180 ECTS (8 semesters standard period of study) | Study mode: part-time (extra-occupational); German-taught | Intake: Next start 27 November 2026 | Location: Chemnitz, Sachsen, Germany

What you will study

Online marketing (social media marketing, search engine marketing, influencer marketing) and live communication, linked through a business-administration and communication-science perspective.

Official programme page

Application information

Entry requirements

Abitur (general higher education entrance qualification), subject-restricted entrance qualification, a master craftsperson examination, or a completed vocational training with at least 3 years of professional experience and a passed entrance examination under section 17(5) of the Saxon higher education act. Admission-free (no numerus clausus).

Intake: Next start 27 November 2026

Duration: 6 semesters (36 months), 180 ECTS (8 semesters standard period of study)

Apply through the official page: https://www.tuced.de/studiengaenge/bachelor/bsc-event-und-online-marketing/

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