Postgraduate Diploma in Marketing Management at Central University of Technology, Free State

Programme overview

This advanced qualification equips graduates for high-level management careers in marketing, providing the strategic depth and analytical rigour required to pursue regional, national, and international opportunities.

Faculty: Management Sciences | Department: Business Management | Duration: 1 year full-time (restricted and only available to special projects) and 2 years part-time | Study mode: full-time | Location: Bloemfontein, Free State, South Africa

Career pathways

Career pathways listed by the programme page include Strategic & Global Marketing Leadership; Digital Marketing & Communications; Marketing Finance & Commercial Strategy; Marketing Research & Strategic Advisory.

Official programme page

Application information

Entry requirements

Minimum Prior Qualification: A Bachelor’s degree, Advanced Diploma, or an equivalent qualification in a cognate field, containing relevant instructional offerings. Required Academic Performance: A minimum average of 60% in the preceding Baccalaureus Technologiae (BTech) or equivalent qualification. A minimum score of 60% in Research Methodology. Research Requirement: The student, in conjunction with CUT, is required to present a suitable research project in their field of specialisation. Progression: Admission to a Master’s degree (following this qualification) will be subject to a formal review process. Programme Regulations & Modes of Study: Mainstream Study Mode: Normal students must apply for the part-time evening mode only. Restricted Modular Modes: Modular full-time and modular part-time options (weekdays or weekends) are strictly reserved for special projects only. Elective Choices: Students have a choice between BRST518 and GMST518 in the first semester, AND a choice between BRMN528 and GMEN528 in the second semester. Graduation: After successful completion of this programme, the Postgraduate Diploma in Marketing Management (NQF Level 8) will be awarded during an official graduation ceremony of CUT.

Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Applications for the 2027 academic year opened in April 2026 and closed on 30 September 2026 for undergraduate, advanced diploma, honours and structured master's programmes; no late or walk-in applications are accepted.

There is no application fee and no residence application fee; applications are made through the online portal.

Apply through the official page: https://www.cut.ac.za/application-process

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