Advanced Diploma in Marketing Management at Central University of Technology, Free State

Programme overview

The Advanced Diploma in Marketing Management (code AD_MKT, NQF 7, 120 SAQA credits) is offered at CUT's Bloemfontein and Welkom campuses. It builds on a National Diploma in Marketing or equivalent M+3 qualification, giving graduates strategic marketing, marketing finance and research skills for senior marketing roles.

Faculty: Faculty of Management Sciences | Department: Department of Business Management | Duration: 1 year full-time or 2 years part-time

What you will study

Modules include Fundamentals of Strategic Planning, Introduction to Strategic Marketing, Marketing Plan Fundamentals, Managing Marketing Finance, Evaluation Marketing Finance, macroeconomic modules, Fundamentals of Research Methodology, The Research Process, Strategic Marketing Development and a Marketing Plan Project.

Career pathways

Marketing Director, Strategic Marketing Manager, Brand Manager, Marketing Finance Manager, Commercial Analyst, Marketing Research Manager, Marketing Project Manager and Campaign Director.

Official programme page

Application information

Entry requirements

A National Diploma in Marketing or equivalent M+3 qualification at NQF Level 6, with a minimum average of 60% at third-year level. Students with a National Diploma in Import and Export Management (plus Economics I) may also enrol, and Recognition of Prior Learning (RPL) is available for experienced learners who do not meet the minimum academic requirements.

Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Applications for the 2027 academic year opened in April 2026 and closed on 30 September 2026 for undergraduate, advanced diploma, honours and structured master's programmes; no late or walk-in applications are accepted.

There is no application fee and no residence application fee; applications are made through the online portal.

Apply through the official page: https://www.cut.ac.za/application-process

Explore more study programmes

Business