MSc Strategic Marketing at Cardiff Metropolitan University

A CIM-accredited master's for professionals moving into senior marketing roles, aligning marketing strategy with wider business goals. Accreditation gives exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications.

Faculty: Cardiff School of Management  |  Duration: 1 year full time; 2 years part time  |  Intake: September and January intakes available (entry year 2027)  |  Location: Cardiff, Wales, United Kingdom

What you will study

180 credits: 120 credits of compulsory modules (Omnichannel Marketing, Strategic Marketing Management, Social Media and Influencer Marketing, Consumer Insights, Marketing Intelligence, Content Marketing), one 20-credit option (Effective Brand and Advertising Management, Strategic Global Marketing, or In Search of Creativity, Innovation & Difference) and one project module (Dissertation, Marketing Plan or Launching a Strategic Marketing Project).

Career pathways

Prepares graduates for marketing careers including advertising and communications, consumer behaviour, branding, digital marketing, market research, media integration and international marketing strategy, and for MPhil or PhD study.

Official programme page