BA (Hons) Advertising & Marketing Management at Cardiff Metropolitan University

Programme overview

Marketing degree developed with and accredited by the Chartered Institute of Marketing (CIM) and designed with the Institute of Practitioners in Advertising (IPA) to provide exemptions from its professional qualifications. Focuses on creative ideation, data-driven decision-making and ethical advertising practice.

Faculty: Cardiff School of Management | Duration: 3 years full time; 4 years with a foundation year or a year-long industry placement; 5 years with both. | Location: Cardiff, Wales, United Kingdom

What you will study

Year 1: Introduction to Marketing, Digital Media for Marketers, Managing People and Organisations, Sustainable Money Management, Data Driven Marketing, Marketing Theories - Advertising. Year 2: Marketing Consumer Behaviour, Integrated Marketing Communications, Digital Analytics and Visualisation, Marketing Research Methods, Advertising in Practice (including a work placement) and an option such as Social Media Marketing. Year 3 includes an optional real-world Marketing Plan.

Career pathways

Agency roles such as account executive, conceptual creative, digital and press planner and buyer; in-house roles such as social media analyst and digital display executive; and positions in marketing research, sales management, product management, PR and business management.

Official programme page

Application information

Entry requirements

Typical offer for Year 1 entry: 112 tariff points. GCSE: five GCSEs at grade C/4 or above including English Language (or Welsh First Language) and Mathematics (or Mathematics - Numeracy). A levels: minimum three A levels including grades CCC, no specific subjects required (Welsh Advanced Skills Baccalaureate considered as a third subject). BTEC National/Cambridge Technical Extended Diploma: DMM. T Level: Merit. Access to Higher Education Diploma: no specific subjects required. IB Diploma: 2 x H5, no specific subjects required. Irish Leaving Certificate: 2 x H2 grades, no specific subjects required (Higher level subjects only considered at minimum grade H4). Scottish Advanced Highers: grades DD, no specific subjects required (Scottish Highers also considered, alone or combined with Advanced Highers). Combinations of qualifications are accepted if they meet the minimum requirements; contextual offers apply; mature applicants and applicants with relevant experience or RPL are considered individually. International applicants: Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent. A Foundation Year (separate UCAS code) is available for applicants who do not meet the entry requirements.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time home undergraduate tuition fee; may increase by any level permitted by the Welsh Government. Source

International applicants: GBP 16,000 a year (2026/27). Full-time international undergraduate tuition fee. Source

Duration: 3 years full time; 4 years with a foundation year or a year-long industry placement; 5 years with bo

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