BA (Hons) Brand & Marketing Management at Cardiff Metropolitan University

BA (Hons) Brand & Marketing Management is accredited by the Chartered Institute of Marketing (CIM) and combines design thinking with marketing principles, focusing on strategic brand development and consumer-centric marketing. A Branding in Practice module in Year 2 includes an industry work placement, and an optional year in industry follows Year 2. CIM accreditation gives opportunities for exemptions from CIM Certificate and Diploma qualifications.

Faculty: Cardiff School of Management  |  Duration: 3 years full time; 4 years with a foundation year or year-long industry placement; 5 years with both  |  Intake: Entry year 2027  |  Location: Cardiff, Wales, United Kingdom

What you will study

Year 1 (all compulsory): Introduction to Marketing, Digital Media for Marketers, Sustainable Money Management, Managing People and Organisations, Data Driven Marketing, and Marketing Theories - Branding. Year 2: Stakeholder Behaviour, Integrated Marketing Communications, Corporate Branding and Reputation, Marketing Research Methods and Branding in Practice, plus one option such as Social Media Marketing or Sports, Events and Sponsorship Marketing.

Career pathways

Positions in marketing management, advertising, marketing research, sales management, product management, customer service, public relations and business management. The course was designed with the Institute of Practitioners in Advertising, offering opportunities for exemptions from its qualifications.

Official programme page