MSc Fashion Marketing Management at Cardiff Metropolitan University

The MSc Fashion Marketing Management at Cardiff Met blends fashion, marketing and management principles to develop fashion marketers able to work at managerial level across the global fashion industry. It integrates marketing theory with practice and covers consumer insight, brand marketing, buying and merchandising, trend prediction and supply chain management.

Faculty: Cardiff School of Management  |  Duration: 1 year full time; 2 years part time.  |  Intake: September and January intakes (2027)  |  Location: Cardiff, Wales, United Kingdom

What you will study

The 180-credit MSc comprises 120 credits of compulsory modules (Omnichannel Marketing, Strategic Fashion Brand Marketing, Creative Direction and Communication for Fashion, Fashion Consumer Insights, Contemporary Approaches to Fashion Marketing, Marketing Intelligence), one 20-credit option and a 40-credit non-taught element (Fashion Dissertation, Fashion Marketing Plan or Launching a Fashion Project). PG Certificate and PG Diploma exits are available.

Career pathways

Career paths include buying and merchandising, advertising, fashion brand management, PR, fashion writing, consumer research, sales and brand development, and international fashion marketing strategy; also preparation for MPhil or PhD study.

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