MSc Digital Marketing Management at Cardiff Metropolitan University

The MSc Digital Marketing Management develops digital marketers able to work at managerial level. It was designed with the Digital Marketing Institute and is accredited by the Digital Marketing Institute and the Chartered Institute of Marketing. It is taught on the Llandaff Campus through lectures, seminars, live projects and case studies, with content delivered by academic staff and industry practitioners.

Faculty: Cardiff School of Management  |  Duration: 1 year full time; 2 years part time  |  Intake: September and January intakes (2027 entry)  |  Location: Cardiff, Wales, United Kingdom

What you will study

180 credits: six compulsory 20-credit modules (Social Media and Influencer Marketing, Digital Consumer Behaviour, Managing SEO and PPC in Search Marketing Ecosystems, Content Marketing, Digital Analytics and Insights for Marketing, Marketing Intelligence), one optional 20-credit module (Omnichannel Marketing, Marketing Industry Placement or Managing Digital Disruptions) and one project module (Digital Dissertation 60 credits, or Marketing Plan or Launching a Digital Project at 40 credits each). PgC (60 credits) and PgD (120 credits) exit awards are available.

Career pathways

Digital marketing, mobile marketing, SEO account management, web analytics, search and social media, web content management, digital creative development and marketing communications; also preparation for MPhil or PhD study.

Official programme page