BSc (Hons) Sport Management (Marketing) at Cardiff Metropolitan University

A CIMSPA-endorsed sport management degree developing the knowledge and skills for managerial roles in the global sport industry, with an emphasis on enterprise and entrepreneurship and work-related learning. Students choose a specialist pathway in Leadership, Marketing or Sport Development in years two and three.

Faculty: Cardiff School of Sport & Health Sciences  |  Duration: 3 years full time; 4 years full time including foundation year; part time up to 8 years  |  Intake: 2027  |  Location: Cardiff, Wales, United Kingdom

What you will study

Year 1: Understanding the Global Sport Industry, Fundamentals of Sport Business Management, Introduction to Sport Marketing, Operations Management in Sport, Professional and Academic Development. Year 2: Applied Sport Marketing Communications, Leading and Managing People in Sport, Managing Sports Events & Services, Project-Based Learning and a pathway option. Year 3: Strategic Management and Change, Economics of Sport, Sport Management Industry Placement, Final Project and a pathway option. The Marketing pathway makes Digital Marketing Communication for Managers (year 2) and Strategic Sport Brand Management (year 3) compulsory.

Career pathways

Graduates work in professional and semi-professional sport, national agencies and governing bodies, local authorities, social enterprises, community organisations and commercial sport and fitness, or set up their own businesses; some continue to an MBA or doctoral study.

Official programme page