BA (Hons) Sales & Marketing Management at Cardiff Metropolitan University

An honours degree accredited by the Chartered Institute of Marketing (CIM) combining marketing management theory with specialist sales expertise, including managing a salesforce, consumer behaviour and negotiation. Includes a Sales in Practice work placement in year two and an optional year in industry. Taught at Llandaff Campus.

Faculty: Cardiff School of Management  |  Duration: 3 years full time; 4 years with a foundation year or a year-long industry placement; 5 years with both  |  Intake: 2027 entry  |  Location: Cardiff, Wales, United Kingdom

What you will study

Year one covers introduction to marketing, digital media for marketers, sustainable money management, managing people and organisations, data driven marketing and marketing theories - sales. Year two covers marketing consumer behaviour, integrated marketing communications, digital analytics and visualisation, marketing research methods and Sales in Practice, plus social media marketing or sports, events and sponsorship marketing. Year three covers international and global marketing, strategic sales management, account management for marketers and a dissertation or marketing plan, plus an optional module.

Career pathways

Account management and other sales and marketing management roles; designed with the Institute of Sales Management to offer exemptions from its professional qualifications, and students can join the CIM student chapter.

Official programme page