BA (Hons) Public Relations (PR) & Marketing Management at Cardiff Metropolitan University

An honours degree accredited by the Chartered Institute of Marketing (CIM) that blends marketing management theory with specialist public relations expertise, including reputation management, stakeholder relationships and integrated communications. Includes a work placement in the second year and an optional year in industry. Taught at Llandaff Campus.

Faculty: Cardiff School of Management  |  Duration: 3 years full time; 4 years with a foundation year or a year-long industry placement; 5 years with both  |  Intake: 2027 entry  |  Location: Cardiff, Wales, United Kingdom

What you will study

Year one covers introduction to marketing, digital media for marketers, sustainable money management, managing people and organisations, data driven marketing and marketing theories - public relations. Year two covers stakeholder behaviour, integrated marketing communications, corporate branding and reputation, marketing research methods and Public Relations in Practice, plus social media marketing or sports, events and sponsorship marketing. Year three covers international and global marketing, strategic public relations management, influencer marketing and a dissertation or marketing plan, plus an optional module.

Career pathways

Roles across PR and marketing management; the course was designed with the Chartered Institute of Public Relations to offer exemptions from its professional qualifications, and students can join the CIM student chapter.

Official programme page