BA (Hons) Marketing Management at Cardiff Metropolitan University

Developed with and accredited by the Chartered Institute of Marketing (CIM), this degree covers marketing tools and techniques, campaigns and global marketing trends. Students can specialise through optional modules in years two and three, including a Marketing Plan with a real-world organisation, and can take a year in industry.

Faculty: Cardiff School of Management  |  Department: Marketing  |  Duration: 3 years full time; 4 years with a foundation year or a year-long industry placement; 5 years with both  |  Intake: 2027  |  Location: Cardiff, Wales, United Kingdom

What you will study

Year 1 covers Introduction to Marketing, Digital Media for Marketers, Sustainable Money Management, Managing People and Organisations, Data Driven Marketing and Marketing Theories - Branding. Year 2 includes Stakeholder Behaviour, Integrated Marketing Communications, Digital Analytics and Visualisation, Marketing Research Methods and Marketing in Practice (with a work placement). Year 3 has International and Global Marketing and Contemporary Issues in Marketing plus options such as Strategic Brand Management, Influencer Marketing and a Dissertation or Marketing Plan.

Career pathways

Graduates can work in marketing management, advertising, marketing research, sales management, product management, customer service, public relations and business management. The course offers exemptions from the CIM Certificate and Diploma in Professional Marketing.

Official programme page