BA (Hons) Fashion Marketing Management at Cardiff Metropolitan University

The BA (Hons) Fashion Marketing Management at Cardiff Met combines fashion, marketing and management and is developed with and accredited by the Chartered Institute of Marketing (CIM). Students learn how the fashion industry operates and develop strategic and digital marketing skills using industry-standard software.

Faculty: Cardiff School of Management  |  Duration: 3 years full time; 4 years with a year-long industry placement or a foundation year; 5 years with both.  |  Intake: 2027 entry  |  Location: Cardiff, Wales, United Kingdom

What you will study

Year 1 covers introductory fashion marketing, fashion studies, principles of fashion buying, visual merchandising, digital media and the fashion industry. Year 2 includes fashion media and creative direction, consumer behaviour, creative marketing communications, marketing research methods and Fashion Marketing in Practice (industry placement), and Year 3 deepens brand and international marketing.

Career pathways

Graduates can work in advertising, PR, digital marketing, e-commerce, fashion media, visual merchandising, consumer research, sales, brand development and product management. Past placements include Dior, Michael Kors (Shanghai) and Boohoo.

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