BA (Hons) Digital Marketing Management at Cardiff Metropolitan University

Programme overview

A degree accredited by the Digital Marketing Institute and the Chartered Institute of Marketing, blending marketing management theory with specialist digital expertise including social media marketing, digital analytics, search and content marketing, AI and automation.

Faculty: Cardiff School of Management | Duration: 3 years full time; 4 years with a foundation year or year in industry; 5 years with both | Intake: September 2027 | Location: Cardiff, Wales, United Kingdom

What you will study

Year 1: Introduction to Digital Marketing, Digital Media for Marketers, The Digital Marketer, Search Marketing, Data Driven Marketing, The Digital Industry. Year 2: Creative Digital Marketing Communications, Digital Analytics and Visualisation, The Digital Consumer, Digital Marketing Research Methods, Digital Marketing in Practice (work placement) plus one option. Year 3: Digital Marketing Plan or Dissertation (40), International and Global Digital Marketing, Content Marketing, Automation and AI Marketing plus one option; optional year in industry between Years 2 and 3.

Career pathways

Digital marketing, mobile marketing, SEO account management, web analytics, search and social media, web content management, digital creative development and marketing communications.

Official programme page

Application information

Entry requirements

Typical offer for entry to Year 1: 112 UCAS tariff points. GCSE: five GCSEs at grade C / 4 or above including English Language (or Welsh First Language) and Mathematics (or Mathematics - Numeracy). English language (international applicants): Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent. A levels: minimum three A levels including grades CCC; no specific subjects required; Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC National / Cambridge Technical Extended Diploma: DMM. T Level: Merit. Access to Higher Education Diploma: no specific subjects required. International Baccalaureate Diploma: 2 x H5; no specific subjects required. Irish Leaving Certificate: 2 x H2 grades; no specific subjects required (higher level subjects only, minimum grade H4). Scottish Advanced Highers: grades DD; no specific subjects required. Scottish Highers are also considered, alone or combined with Advanced Highers. A foundation year route is available for applicants who do not meet these requirements. Contextual offers are available. Mature applicants with relevant experience or prior learning are considered individually.

Domestic applicants: GBP 9,790 a year (2026/27). Full-time home undergraduate tuition fee; may increase by any level permitted by the Welsh Government. Source

International applicants: GBP 16,000 a year (2026/27). Full-time international undergraduate tuition fee. Source

Intake: September 2027

Duration: 3 years full time; 4 years with a foundation year or year in industry; 5 years with both

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