Master of Digital Marketing (MDM) at Cape Breton University

Programme overview

The Master of Digital Marketing is a 16-month in-person programme that blends marketing strategy, analytics, consumer behaviour and the responsible use of AI and automation. It ends with a Master's project completed with external partner organizations; co-op is not offered.

Faculty: Shannon School of Business | Duration: 16 months | Study mode: full-time | Intake: September | Location: Sydney, Nova Scotia, Canada

What you will study

Data-driven marketing decisions, AI and machine learning in marketing campaigns, digital consumer segmentation, modern marketing technology platforms, campaign optimization for ROI, and ethical leadership in AI-driven environments.

Career pathways

Digital Marketing Manager or Specialist, SEO/SEM Manager, Social Media Manager, Performance Marketing Manager, Content Marketing Manager, Digital Analyst, CRM Manager or Growth Marketer.

Official programme page

Application information

Entry requirements

Four-year baccalaureate degree (or equivalent) from an accredited or recognized university; minimum GPA of 3.0 (73-76%) or B in the final 60 credits. Applicants below the standard may be considered on GMAT scores and/or professional experience shown on a CV. Two years of related work experience is recommended but not required.

Domestic applicants: CAD 17,265 for the whole programme. Nova Scotia students; estimated total tuition and fees for the entire programme (36 credits, 16 months) Source

International applicants: CAD 35,195 for the whole programme. Estimated total tuition and fees for the entire programme (36 credits, 16 months) Source

MBA in Community Economic Development, international intakes: January 2027 (Winter), July 2027 (Spring/Summer), September 2027 (Fall).

MBA in CED, international applicants: January 2027 intake opens 15 February 2026 and closes 15 October 2026; July 2027 intake opens 15 July 2026 and closes 15 February 2027; September 2027 intake opens 1 October 2026 and closes 15 May 2027. Applications may close early if seats are filled.

MBA in CED, Canadian applicants: Winter 2027 opens 1 May 2026 and closes 1 December 2026; Summer 2027 opens 1 October 2026 and closes 1 June 2027; Fall 2027 opens 1 October 2026 and closes 1 August 2027. Applications may close early once seats are filled.

Application fee: $40 CAD for Canadian applicants and permanent residents, $80 CAD for international applicants; non-refundable, paid by Visa or Mastercard through the Future Student Account.

Apply through the official page: https://www.cbu.ca/apply-now/

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