Cape Breton University campus

Business

Bachelor of Business Administration, Major in Marketing at Cape Breton University

Cape Breton University, Canada

Programme overview

The marketing major within the Bachelor of Business Administration covers marketing decisions such as branding and advertising. It uses simulations and case studies and examines the roles of different stakeholders in marketing decisions.

Faculty: Shannon School of Business  |  Study mode: full-time  |  Location: Sydney, Nova Scotia, Canada

What you will study

Marketing (MRKT) courses developing critical marketing skills, strategic development, data collection and analysis, and analysis of consumer behaviour.

Career pathways

Sales and personal selling, advertising, market research, public relations, supply chain management

Official programme page

Application information

Entry requirements

See the host degree requirements. Offered as a BBA major; fees follow the BBA.

Tuition is charged per credit, so the total depends on the courses you register for each year. Current fees are listed in the official fee schedule.

Bachelor of Science, Nursing (BScN): intakes May 2027 (Spring, Advanced Standing LPN to RN) and September 2027 (Fall, Direct Entry and Advanced Standing LPN to RN).

BScN: May 2027 Advanced Standing (LPN to RN) applications open 1 October 2026 and close 1 February 2027; September 2027 Direct Entry opens 1 October 2026 and closes 26 February 2027; September 2027 Advanced Standing (LPN to RN) opens 1 October 2026 and closes 26 February 2027. Applications may close early once seats are filled.

Application fee: $40 CAD for Canadian applicants and permanent residents, $80 CAD for international applicants; non-refundable, paid by Visa or Mastercard through the Future Student Account.

Apply through the official page: https://www.cbu.ca/apply-now/

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