MSc Digital Marketing Leadership at Buckinghamshire New University

Programme overview

Elevate your marketing career with a Masters in Digital Marketing Leadership. Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), t his course offers hands-on experience, industry networking, and expert insights to equip you with the skills for senior marketing roles. With the option to take a placement year through our placement year pathway, you can also gain the valuable experience employers want.

Faculty: Business Management and Marketing | Duration: One or Two Years | Study mode: full-time | Intake: January, April and September 2027 | Location: High Wycombe, England, United Kingdom

What you will study

This course is designed to equip you with advanced skills and knowledge in digital marketing strategies and leadership practices. This degree focuses on integrating cutting-edge digital marketing techniques with strategic leadership to prepare you for senior roles in the digital marketing industry. Core modules include Digital Business Strategy, Digital Marketing and Data Analytics in International Business, Social Media Marketing and Analytics, Leadership in Client Management, Digital Channels Planning and Campaign Management, Digital Leadership, Industrial Placement. Optional modules include Independent Professional Project OR, Business Consultancy OR, Work Placement, Business Consultancy.

Career pathways

Graduating from the MSc Digital Marketing Leadership course at BNU opens up a wide array of career opportunities. You will be equipped with cutting-edge digital marketing skills that are highly sought after by employers. Roles include Digital Marketing Manager, Social Media Manager, Digital Marketing Consultant, Senior Marketing Executive, Content Marketing Specialist.

Official programme page

Application information

Entry requirements

Applicants should normally have obtained a Bachelor’s degree with Honours (or equivalent). A minimum of a 2:2 is required for consideration. If applicants’ first language is not English or their language of instruction during undergraduate studies was not English, they must demonstrate English proficiency. The required overall score for IELTS (International English Testing Service) is 6.5, with no score below 6.0 in any category. Flexibility will be given for senior and experienced learners who lack formal academic qualifications. Consideration may be given via portfolio preparation and interview. During the interview, applicants must demonstrate the necessary knowledge and understanding for entry onto the course. Previous study, professional and / or vocational experiences may be recognised as the equivalent learning experience and permit exemption from studying certain modules in accordance with our accreditation of prior learning (APL) process.

Domestic applicants: GBP 11,420 a year (2026/27). Standard route rate. Placement-year route: Year 2 (placement year) fee £2,285 Source

International applicants: GBP 16,280 a year (2026/27). Standard route rate. Placement-year route: Year 2 (placement year) fee £2,285 Source

Intake: January, April and September 2027

Duration: One or Two Years

Apply through the official page: https://www.bucks.ac.uk/study/apply-direct

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