BA (Hons) Events Management at Buckinghamshire New University

Entry requirements

A typical offer will require a UCAS tariff score of: 88 - 112 UCAS points can be obtained through qualifications such as A levels, T levels, BTEC or an Access to Higher Education course in a relevant subject. Please list all your qualifications on the application form as you will be asked to provide copies when we receive your application. A minimum of 2 A-levels (or equivalent) is required. Every application is considered on an individual basis. This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section. Year 1 Core Modules Credits Event Planning and Practice 20 Credits: 20 This module is an introduction to events planning. The basic business structures of events and a thorough knowledge of venue selection and the differences on offer within the event industry will be discussed. This module aims to foster an in-depth understanding of the process, planning, budgeting, staging and evaluation of various types of events. Entertainment Industry Framework 20 Credits: 20 You'll be taught how to examine the range and role of music & entertainment organisations responsible for the management and administration of the industry, and key issues they currently face. You'll look at artist management, record & publishing companies, copyright & collection societies, retail, streaming, broadcast, social media and DIY culture. Principles of Marketing 20 Credits: 20 You'll be introduced to the principles of marketing theory in the context of the event & entertainment industries & explore links between identifying event attendees’ needs & wants and event marketing. You'll study how these principles can offer an understanding of the market, including how marketing impacts fans, events and other facilitators. Managing Your Brand 20 Credits: 20 This module looks at branding and the creation of identity across multiple platforms, both on and offline, with a focus on managing a personal brand in the context of the mainstream and independent music and entertainment industries. You'll also be introduced to fundamental principles of management, both self and in the context of organisations. Creative Practice 20 Credits: 20 This module aims to encourage strategic thought in contemporary music & events. You'll study strategic management and international issues faced from the globalisation of the industry. You'll have the chance to reflect on moral dilemmas in the music & event sector and develop your philosophical appreciation of the role of music & events in society. Industry Issues 20 Credits: 20 You'll examine a range of issues, trends and problems facing today’s music, events and entertainment industries. Lectures will be given by a different member of the teaching team or a guest lecturer each week, introducing you to a wide variety of topics and different teaching styles and to areas of the industry outside your particular area. Year 2 Core Modules Credits The Music and Events Entrepreneur 20 Credits: 20 The module aims to give you the knowledge to become self-employed in the music/events/entertainment industries. You'll study concepts and techniques relevant to content-driven businesses, such as marketing, promotion and potential income streams, to evaluate the success of contemporary small business practices. You'll also consider approaches to constructing and presenting a business proposal. There will be opportunities to engage in collaborative client-based live briefs. Fan cultures 20 Credits: 20 You'll study social and cultural theory in the context of the music & event industries and explore the links between audiences, media & industry in a societal context. You'll study how social & cultural theory gives a unique perspective on the relationship between fans, industry and media and look at theories of fandom, subcultures & audiences. Live Event Management and Experience Design 20 Credits: 20 You'll study the processes required for planning, managing and co-ordinating all aspects of staging a live event at a professional level. The finished event will be reviewed and evaluated in the context of the initial aims and objectives as well as design and creation of the event’s experience using a range of business and management theories. Event Tourism and Hospitality 20 Credits: 20 This module aims to provide you with knowledge of the structure, inter-relationship & interdisciplinary nature of tourism, hospitality & events. You'll study conceptual frameworks, typologies and definitions to better understand the sector and motivational factors for consumers as well as their impact on sustainability & local community. Private Party Planning 20 Credits: 20 Research Methods 20 Credits: 20 The aim of the module is to provide you with an introduction to research methods and the skills necessary for planning and conducting research and enquiry within their field of study, discipline or professional contexts. Year 3 Core Modules Credits Extended Independent Work 40 Credits: 40 This module will give you a thorough understanding of the fundamental topics needed to manage projects within a complex and ever-changing environment. You’ll develop a deeper understanding of both theoretical and practical aspects of project management and gain the essential skills necessary to plan, monitor, control and deliver successful projects. Strategic Corporate Event Management 20 Credits: 20 You'll study operational & strategic management strategies in the context of corporate & business events. This module aims to provide you with business acumen in the corporate events sector. You'll undertake analysis of changing global trends and what these mean for key stakeholders, such as destinations, venues and the business community at large. Digital Marketing 20 Credits: 20 You'll study digital marketing management in the context of the music, event & entertainment industries. You'll look at current and future challenges presented by new & emerging technologies as they apply to marketing management, and consider how to apply an integrated marketing approach to promotion in the music, event & entertainment industries. Leadership in Events Management 20 Credits: 20 This module aims to give you the ability to understand & implement concepts of leadership and management, their relationship with one another and the challenge of definition in differing organisation contexts. The industry is multi layered so management may involve leading other managers to implement successful strategy for a range of stakeholders. Placement Practice 20 Credits: 20 ## UCAS code VFV1.