BA (Hons) Marketing at Buckinghamshire New University

We live in a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), our BA (Hons) Marketing degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. We’ll help you gain the practical, analytical and critical thinking skills required to succeed within this fast paced and diverse sector.

Faculty: Business Management and Marketing  |  Duration: Three or Four Years  |  Study mode: full-time  |  Intake: September 2027  |  Location: High Wycombe, England, United Kingdom

What you will study

Core modules include People Management and Employment Skills, Global Business and Sustainability, Introduction to Data and Analytics, Introduction to Financial Decision Making, Principles of Marketing, Ideas Hackathon, The Power of Branding and Advertising, Consultancy in Practice, Strategic Marketing, Customer Experience, Responsible Enterprise and Ethical Research, Consumer Brand Relationship, International Marketing, Integrated Marketing Communications (IMC) Strategy and Planning. Optional modules include Consumer Behaviour, Data Analytics for Business Decisions, The Business Communicator, Advertising and Social Media Marketing, Sustainable Strategic Agility and Innovation, Digital and e-ccommerce Strategy.

Career pathways

Marketing is a core element of all organisations and therefore opportunities exist across all industry sectors covering business to business, business to consumer and not for profit organisations. Careers in marketing are highly sought after across the globe.

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