MA Brand Marketing and Management at Bath Spa University

Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an ever-changing business environment. It provides opportunities to develop your professional networks, and enables you to experience the aspects of marketing and brand management most relevant to your chosen career path. During the course, you'll combine bespoke marketing and brand management modules with a choice of more general business and management modules.

Faculty: Bath Business School  |  Duration: One year full-time or two years part-time.  |  Study mode: full-time; part-time  |  Location: Bath, England, United Kingdom

What you will study

Our MA in Marketing and Brand Management engages with four key issues: - ‘Customers’ are increasingly demanding, and at the same time, they're being served by a greater number of competitors; understanding consumer behaviour and the needs of the customer is vital, but increasingly challenging. - Businesses have access to – and are bombarded by – a huge volume of data, but struggle to know how to effectively manage and utilise that data effectively. - There's a need for ever faster decision making due to a hyper-competitive climate, time pressure, and often competing and conflicting external contexts. - Businesses need to negotiate and manage these first three challenges within increasing expectations of social accountability. Course modules This course includes or offers the following modules. Please check the programme document for more information. - Strategic Brand Management - Digital Marketing - Marketing Analytics - Extended Work-Based Placement/Project - Dissertation - Marketing Communications - Entrepreneurship - Fashion Marketing - Sustainability - International Business Management At BSU, our courses are designed to equip our graduates with the knowledge and skills they’ll need for the real world.

Career pathways

This course has been designed to align with the talents and skills required in the current marketing and brand management employment market. Careers in marketing and brand management are varied and cover all business organisations and across sectors.

Official programme page