BA (Hons) Fashion Marketing and Management at Bath Spa University

Programme overview

This Fashion Marketing and Management course offers a unique opportunity to combine your enthusiasm for fashion with essential business and management skills. Designed to prepare you for a dynamic career in the fashion industry, the course focuses on developing your academic, practical, and creative abilities, equipping you with the tools to thrive in marketing and business roles. Throughout the course, you'll work on hands-on projects that explore brand strategy, digital communication, and global fashion trends.

Faculty: Bath Business School | Duration: Three years full time, or four years full time with professional placement year. | Study mode: full-time; optional professional placement year (sandwich) | Location: Bath, England, United Kingdom

What you will study

Year one In your first year, you’ll develop a strong foundation in the key areas of fashion marketing and management, while beginning to shape your own creative and professional identity within the industry. You’ll explore how fashion brands are imagined, built and communicated - understanding how ideas evolve into products and how they connect with audiences in compelling and meaningful ways. You’ll begin to think strategically about the lifecycle of fashion, from concept through to the consumer.

Career pathways

This degree is designed to prepare you for a wide range of exciting careers in the fashion industry and beyond. You'll graduate with the creative, strategic, and digital skills needed to thrive in today’s fast-moving marketing landscape.

Official programme page

Application information

Entry requirements

A Level – grades BBB-BCC. No specific subject required.; BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM). No specific subject required.; T Levels – grade Merit. No specific subject required.; International Baccalaureate – a minimum of 32 points.; Access to HE courses – Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher). No specific subject required.; English Language Requirements for International and EU Applicants IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Domestic applicants: GBP 10,050 a year (2027/28). Annual tuition fee, UK full time Source

International applicants: GBP 18,170 a year (2027/28). Annual tuition fee, International full time Source

Duration: Three years full time, or four years full time with professional placement year.

Apply through the official page: https://apphub.bathspa.ac.uk/Connectors/Paperless/BAFMM_D

Explore more study programmes

Business