BA (Hons) Marketing at Bath Spa University

Programme overview

Become a socially-conscious marketer. Gain certification in digital marketing skills and use emerging marketing practices to create innovative and immersive campaigns.

Faculty: Bath Business School | Duration: Three years full time, or four years full time with professional placement year. Part time available. | Study mode: full-time; part-time; optional professional placement year (sandwich) | Location: Bath, England, United Kingdom

What you will study

Gain key knowledge of the business environment, organisational structures and business cultures. You’ll begin to build your marketing toolkit from the start of your degree, learning about the process of marketing, building campaigns and using digital technology. You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios. Year one modules include The Business Environment, Principles of Marketing in the Digital Age, Managing Data, Brand Management and Communications, Economics and Globalisation, Design Thinking for Enterprise.

Career pathways

Enhance your employability – develop sought-after practical skills and knowledge through activities such as working on live projects for companies, internships and volunteering. Participate in workshops to hone your communication, pitching and negotiation skills.

Official programme page

Application information

Entry requirements

A Level – grades BBB-BCC. No specific subject required.; BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM). No specific subject required.; T Levels – grade Merit. No specific subject required.; International Baccalaureate – a minimum of 32 points.; Access to HE courses – Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher). No specific subject required.; English Language Requirements for International and EU Applicants IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Domestic applicants: GBP 10,050 a year (2027/28). Annual tuition fee, UK full time Source

International applicants: GBP 18,170 a year (2027/28). Annual tuition fee, International full time Source

Duration: Three years full time, or four years full time with professional placement year. Part time available

Apply through the official page: https://apphub.bathspa.ac.uk/Connectors/Paperless/BAMK_D

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