MSc in Data Science and AI for Marketing at Audencia

Full-time MSc taught in English that prepares students to provide data-driven insight for marketing decisions, with strong technical skills in R and Python and work on real company datasets, expert talks and data-mining hackathons. The degree is a Master of Science with the Grade de Master, state-recognised (visé) at Bac+5, registered at RNCP level 7 (Diplôme d'Études Supérieures en Management Global).

Faculty: Audencia Business School  |  Department: MSc programmes  |  Duration: 1 year (after Bac+4) or 2 years (after Bac+3)  |  Study mode: full-time; taught in English  |  Intake: September 2027 (01/09/2027)  |  Location: Nantes, Pays de la Loire, France

What you will study

Year one is Global Management in Nantes: Managing Data & AI, Managing Diverse and Intercultural Workforce, Strategizing in Uncertain Times, Managing International Projects and Designing Circular Business Models, plus one business track. Year two is the specialisation, followed by an internship or work experience in France or abroad (4 to 12 months) and a master thesis. Teaching is structured around methodologies (machine learning, deep learning, psychometrics), practical skills (R and Python programming, XLstat, SPSS) and applications (recommender systems, propensity models, automated customer segmentation).

Career pathways

Marketing analyst, marketing data scientist, marketing analytics consultant, data scientist, CRM specialist, web and social media analyst, consumer insight manager, e-commerce analyst and head of digital transformation and AI (marketing focus).

Official programme page